Sainsbury Chickens
Berlin 2010
Sainsbury Chickens
Sainsbury Chicken. Porcelain from the Königliche Porzellan Manufaktur Berlin. Size: 19x13x11 cm
Sainsbury Chickens
Sainsbury Chicken. Porcelain from the Königliche Porzellan Manufaktur Berlin. Size: 19x13x11 cm
Sainsbury Chickens
Installation of 82 Sainsbury Chicken in the exhibition "De Etende Mens" at the Designmuseum Eindhoven 2012
Sainsbury Chickens
Installation of 82 Sainsbury Chicken in the exhibition "Blank" at the gallery Cubus-m, Berlin 2010
Sainsbury Chickens
Installation of 82 Sainsbury Chicken in the "Absolventen-Degree"exhibition at the Berlin University of Arts 2010

Size chicken: 19x13x11 cm

Size installation: 300 x 200 x 90 cm

Materials: porcelain, clear glaze.

Headless and prepackaged we find chickens at supermarket shelves. I am fascinated by the look of this naked, slightly erotic, polysterene wrapped “end product” and wondered if there is a way to reflect the absurdity of this mass-production of living beings.*1

I made a mould of a chicken bought at the supermarket Sainsbury ́s. Then I started a collaboration with the famous “Royal Porcelain Manufactury” (Königliche Porzellan Manufaktur). They are one of the oldest porcellain manufacturers in Europe and produced the tableware for Frederik the Great, at a time when porcelain was as valuable as gold.

With the use of their high quality porcelain I turned an ordinary mass-produced chicken into something highly treasured, reversing the value chain process in food production.

*1The price of a chicken is pushed down through short growing period from 39 to maximum 42 days, high density in poultry farms and price wars between supermarkets.

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